“We interpret The Essence of Sound as what is concealed in a tone – what gives it its aura. And that’s where the creative core of our audio translation is found: in the individual overtones of a note that is played.” This is how the creative agency whydobirds described their challenging task to create our Burkhardtsmaier soundlogo. Their unique approach was recognised in April when it was presented at the European Transform Awards in London with the gold award. You can view the idea behind the sound logo here:

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